Byredo has become a favorite around these parts. At any given time, a certain female editor here will deliver a quick squeal at the site of the fragrant stuff -- we don't blame her. The packaging, branding and presentation? On point. Not to mention we think Byredo concocts some of the better smelling fragrances and home goods around. Who wouldn't want a matching set of perfume, hand soap, lotion and candle that smells quite simply amazing?

Today marks the soft opening of Byredo's first retail concept in the US, located in New York's SoHo, a far cry from the label's Swedish roots. The airy space hosts the brand's full range of fragrances and candles alongside newly developed leather bags and sunglasses. Overseen by architect and designer Christian Halleröd, the space boasts Italian Terrazzo walls and Canadian Douglas Fir ceiling beams that create a luxurious yet inviting vibe.

"This is the first time Byredo's universe is presented in its entirety," states founder Ben Gorham. His favorite part of the new space is the plush client lounge tucked away in the back of the boutique; ours is the wooden furniture by George Nakashima.

The light-drenched room boasts large skylights, calfskin furnishings and just enough space to have an intimate private shopping experience. Gorham mandated an extreme attention to detail to the design and construction teams -- upon our arrival this morning, the finishing touches were still being arranged and rearranged. Gorham tells us that it was challenging to get it all right down to "every last aspect," but we think the space is pretty damn perfect. Stop by the new space when it opens to the public tomorrow, June 3.

Byredo 62 Wooster Street New York, NY 10012

  • Photography:Thomas Welch/

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