It’s a few weeks after the new year which means Capsule’s popular tradeshow just took over New York.

Capsule is a tradeshow that gathers the most compelling apparel and accessories brands from around the world to create a community that is shaping the future. It’s a place where rising brands and retailers mesh in a relaxed, businesslike environment.

Our Under the Radar series has shown us that there’s a mind-blowing amount of talented new brands and designers out there, and even better, the feature is truly global. As the Capsule tradeshow set up shop at Pier 94 from January 23 – 25, we searched high and low through the countless brands in attendance to find some hidden gems that you should be keeping an eye on.

From Idle/idō’s tailored streetwear, inspired by Japanese world views, to Jacob Kane’s ’90s counter-cultural style, here are our seven favorite Under the Radar brands from Capsule serving up new heat in 2018.

ROSE IN GOOD FAITH

Hometown: Los Angeles, USA
IG: @roseingoodfaith
Website: roseingoodfaith.com

JACOB KANE

Hometown: Manchester, UK
IG: @jacobkaneuk
Website: jacobkane.com

FEDERICO CINA

Hometown: Milan, Italy
IG: @federico_cina
Website: federicocina.net

xylk

Hometown: Toronto, Canada
IG: @xylk.co
Website: xylk.co

idle/idō

Hometown: Malaysia
IG: @idleido
Website: idleido.com

A.DAN

Hometown: Singapore
IG: @a.danbrand
Website: adanbrand.com

GFT

Hometown: Nebraska, USA
IG: @GFTWRLD
Website: GFTWRLD.com

  • Photography: Thomas Welch
  • Styling: Corey Stokes
Lead Photographer
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