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After six successful years, web publication Carryology is making a transition from the web to the real world through the launch of its first concept store.

Situated in Fitzroy, Melbourne, the Smith Street based store features a diverse collection of bags and carry goods. Staffed by highly knowledgeable “carry ninjas,” the store aims to challenge perceptions behind selecting quality carry products. With a selection of the world’s best brands, the store will stock boutique brands from the US, UK, France, Russia, Holland, Denmark, Japan and South Korea.

Priding itself in being part boutique and also part community hub, the store will host a series of events featuring lead designers, “how-to” tutorials and “carry hangouts.”

Launching September 8, 2016, be sure to check out this one-of-a-kind boutique for a unique experience in carry good shopping.

Words by Marcus Cho