CNN had hoped to turn Beme into a daily news show that would appeal to younger viewers and focus on “timely and topical video and empowering content creators to use technology to find their voice.” However, because of creative differences between Neisat's and CNN's vision for the company, Beme failed to grow as expected.
Neisat explained to BuzzFeed how he slowly distanced himself from the project. “I couldn’t find answers. I would sort of disappear, and I would hide, and I would make YouTube videos for my channel because at least I would be able yield something,” Neistat said. “I don’t think I’m giving CNN what I want to give them, and I don’t think they’re getting value from me.” Neistat also explained his departure in a YouTube video below.
Andrew Morse, general manager of CNN's digital business, said in a statement: “You can’t be afraid to take chances if you want to stay on top of an industry that is changing every day. This was a chance worth taking — we built products and developed key talent that has made CNN stronger.”
In other news, Vince McMahon is bringing back the XFL.