Chinatown Market took to Instagram this week to claim it had been fined by the NBA for a previous post relating to LeBron James signing for the Los Angeles Lakers.
The former Cleveland Cavaliers star recently inked a four-year, $154 million deal with the Lakers and it seems Chinatown Market wanted to get in on the ensuing drama by claiming it was fined by the NBA for “violating the league’s anti-tampering rule.”
Reacting the to the James news earlier, Chinatown Market had posted a photo of the star wearing a pair of its counterfeit Chuck Taylors with the following caption: “‘LABRON’ LIKED OUR CHUCKS SO MUCH THAT HE DECIDED TO MOVE TO LA SO HE CAN WEAR THEM YEAR ’ROUND! ? CONGRATS ON THE NEW CONTRACT @KINGJAMES! ? TAG A FRIEND AND COMMENT YOUR SIZE BELOW IF YOU WANT A PAIR, WE MIGHT HAVE A FEW TO GIVE AWAY! ?”
The brand followed that up with the following Instagram post, depicting an NBA statement announcing that the NBA had “fined” Chinatown Market $50,000 for violating the league’s anti-tampering rule.
Of course, it’s highly unlikely that the NBA actually had fined Chinatown Market (or even could) as the rule is set up for NBA players and staff, not brands independent of the NBA. The most plausible explanation is that the brand is trolling LeBron James, the NBA, and its fans by concocting a wild story about a $50,000 fine and getting a little extra attention in the process.
Chinatown Market followed the “NBA Communications” posting with a promotion for a 40 percent sale to help it pay the “fine” to the NBA.
As always, let us know your thoughts in the comments.
In other news, Sony accidentally uploaded an entire movie to YouTube instead of just the trailer. Read more about it here.