Clarks Originals has tapped four British creatives to spearhead the label’s latest “The World Needs Originals” campaign. Professional skateboarder and founding member of Palace, Lucien Clarke, stars in the editorial, alongside singer-songwriter Tom Grennan and photographer, stylist and co-founder and creative director of Sukeban Magazine, Erika Bowes, while Vicky Grout serves as the photographer.
Clarks’ new campaign introduces an all-new silhouette, the Seven, as seen on Lucien Clarke. The shoe is a part of the brand’s “Icons” line, which includes the Wallabee and Weaver. The Seven boasts a full moccasin construction, crafted from seven pieces of fabric. Minimal glue and seams then provide the wearer with unmatched barefoot comfort, while a 70 percent recycled rubber outsole and natural raw cork underfoot mold to the foot.
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