The gun violence epidemic plaguing the US has grown to such a frightening extent that you would be hard-pressed to find someone who hasn't been affected by it. And while it may seem hopeless to enact real change against it, there is always the option of making impactful art. Enter Cliftun, a rising artist who takes direct aim at our unhealthy obsession with guns in his striking visual for "Cupid's Rampage," shot by Gatewood Creative and taken from his forthcoming project The Poetry in Violence. Watch its premiere below:

In an email to Highsnobiety, Cliftun spoke on the dark, real-world inspiration behind the track: "it's about finding beauty in ugly shit. After my father was taken by gun violence, writing became a way for me to understand the pain I was feeling and turn it into paintings, thus The Poetry in Violence. I’ve been able to see the art in tragedy ever since, and so I use my music to make sense of what is happening in this twisted world today and how it relates back to my own story, because essentially we’re all living in the same movie."

Look out for The Poetry in Violence to appear later this year.

For more of our premieres, take a listen to the new track from electo-pop wizard Pizzagirl, "gymnasium."