On Launches Its First-Ever Lifestyle Sneaker at atmosCon
Brand: On
Model: Cloud Hi Edge
Key Features: The Cloud Hi Edge is On’s first-ever lifestyle-focused sneaker, which sees the existing Cloud model turned into a mid-height, street-ready silhouette. Technical materials and performance technology, such as On’s CloudTec outsole and Helion superfoam midsole, remain core to the Cloud Hi Edge’s construction, while more fashion-forward color blocking takes the shoe in a new direction for the Swiss brand.
Release Date: Initially available at atmosCon in Japan on October 5, with a global release planned for October 17.
Price: $160
Buy: On and select retailers (see full list below)
Editor’s Notes: Over the weekend, Swiss performance running brand, On, presented its first-ever lifestyle sneaker at atmosCon in Tokyo, Japan. The relatively young brand, which has been around since 2010, has found great success in the performance market and aims to translate that to more casual, lifestyle-focused footwear. The Cloud Hi Edge is the brand’s first attempt at creating a sneaker its customers won’t be wearing to run and will be rolling out the all-new silhouette over the coming weeks, with a limited initial release in Japan.
On takes its popular Cloud silhouette and turns it into a mid-height sneaker that is slightly bulkier in shape than its sleeker, performance counterpart. With much of the technology and technical materials being carried over, the main differentiator between the Cloud Hi Edge and On’s performance line is the color blocking.
“Over the last few years, we noticed our fans had adopted On not just for their runs or on mountain trails, but in their day to day lives,” explains On co-founder David Allemann. “Now we’re taking our iconic shoe to the next level with our first true sneaker, the Cloud Hi Edge: rooted in performance, inspired by running, made for exploration. All day, every day.”
The sneaker, which is available in a number of eye-catching colorways, will drop globally on October 17. Stay tuned for a full list of retailers carrying the shoe. In the meantime, check it out in detail above.
Where to buy:
Australia
Subtype
Austria
Steffl The 6th Floor
Germany
Sport Bohny
43einhalb
Sport Gruner
Keller X
Sport Sohn
Japan
atmos
Switzerland
Jelmoli
United Kingdom
Mr Porter
United States
Addict Bal Harbor
Citizen
American Rag
Sneakerology of Manhasset
Shoe Gallery
Mr Porter
Machus
Fred Segal Malibu (Maris Collective)
Bonibi
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