Coca-Cola is set to release its first-ever alcoholic drink, exclusively in Japan. Though the release date is still to be confirmed, the brand plans to launch a “Chu-Hi” drink, which is a canned beverage that features the shōchū spirit mixed with flavoring and carbonated water.
With an alcohol content ranging from three to eight percent, Chu-Hi’s are a popular alternative to beer in the country. The drinks are also available in a range of flavors including kiwi, grape, and even cream soda.
Unfortunately, it doesn’t look as if Coca-Cola plans to broaden the drink’s release. Jorge Garduño, the president of Coca-Cola Japan, called it “a modest experiment for a specific slice of our market.”
This isn’t the only Japanese-exclusive Coca-Cola drink. Last year, the brand released a fiber-infused coke, while more recently the brand released a peach-flavored drink to celebrate the country’s Momo no Sekku, or “the seasonal festival of peaches.”
What do you think of a “Chu-Hi” coke? Would you try it? Let us know in the comments below.
In other news, KITH Treats is releasing a capsule for National Cereal Day.
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