With the use of marijuana becoming legal in more areas across the globe, companies are looking to cash in on a wildly profitable and ever-growing industry. According to Canada's BNN Bloomberg, Coca-Cola is in talks with cannabis producer Aurora Cannabis to make marijuana-infused beverages.
Coke and Aurora are expected to develop health-focused drinks designed to ease inflammation, pain, and cramping.
"Along with many others in the beverage industry, we are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world," Coca-Cola said in a statement.
The company went on to disclose that "no decisions have been made at this time," adding that they would not provide any additional comments surrounding possible cannabis products.
Aurora took a similar approach, insisting that they would not speak on any projects prior to finalization. The company did however state, "Aurora has expressed specific interest in the infused beverage space, and we intend to enter that market."
While the U.S. continues to see states legalize cannabis use, Canada — where Aurora is based — is gearing up to fully legalize recreational marijuana use next month. Such a collaboration between a major beverage manufacturer like Coca-Cola and cannabis producer Aurora Cannabis would no doubt be huge for the industry.
For more on the possibility of Coke producing cannabis-infused beverages, visit BNN Bloomberg.
Just last month we saw beverage company Dirty Lemon introduce its new “+CBD” drink.