For their FW16 campaign, H&M spin-off COS drew inspiration from the concept of “New Nature” - focusing on ecosystems and nature for cultural and technological innovation. Photographed in Norfolk by Karim Sadli, the campaign highlights models Vanessa Axente and Mathias Lauridsen in highly organic settings, again expanding on the concept of "human meets nature."
Inspired by the intense colors found in the backdrop of Lynette Yiadom Boakye's paintings, the palette for this season is composed of dark navy, intense blue, ochre, burgundy and forest green, giving this collection an autumn-ready feel. Set against the backdrop of a Norfolk beach, the subtle colors blend in naturally with organic elements of the setting.
The collection also sees pieces being re-engineered to form soft and cocooning wrap silhouettes made from textured wool. A perfect mix between class, form and function, the new collection provides unique surprising tones on top of prime materials for a premium experience.
The COS FW16 collection will be available across COS stores and online starting August 2016.