Brand: Nike

Model: HyperAdapt 1.0

Key Features: Nike's first fully-functioning athletic shoe electronically adjusts to the contours of your foot via adaptive lacing technology.

Editor’s Notes: Currently in China for a Nike promotional tour, soccer World Player of the Year incumbent Cristiano Ronaldo was spotted in a never-before-seen red and black iteration of Nike's fabled HyperAdapt 1.0 silhouette. First pictured rocking them at a CR7 public event, Nike PR director Heidi Burgett then shared an on-feet look at the shoe, which you can find below.

Unfortunately, rather than seeing a public release, it remains likely that the kicks were instead custom-made to mark the Asia jaunt. Stay posted for further information.

In other sneaker news, here's a beginners guide to selling footwear online.

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