Brand: PUMA Co.Creative by David Obadia
Model: RS-1 and Crack
Key Features: The RS-1 is constructed using a vintage-like nylon upper that features suede overlays. The off-white midsole is fitted with Running System (RS) technology, while the Formstripe sports a unique zig-zag stitching pattern. PUMA branding is embroidered on the heel.
The Crack is the forerunner to the PUMA Suede and features a similarly low profile, easily identifiable Formstripe on the side, and a corduroy-like upper construction.
Release Date: Initial release on February 9, with a wider release to follow on February 12
Buy: Initially online and in-store at Harmony Paris and later at PUMA.com, PUMA stores, and select retailers worldwide
PUMA’s Co.Creative project is a series of in-house partnerships with designers, influencers, fashion makers, creative directors, and more. As Yassine Saidi explained to Highsnobiety last year, “The idea is creating this platform where we work with people from different fields. Some of them will come and design shoes, some of them will create marketing stories.”
Obadia’s pack comprises two colorways each of the PUMA RS-1 and the PUMA Crack. The collection is inspired by mid-century modern design, which is evident in the use of colors and materials on both pairs. Underlining the retro theme is the campaign imagery (below), which presents each sneaker in a worn, and distressed state.
The PUMA Crack is one of the German sportswear brand’s most iconic models. It debuted in 1968 at the Mexico Summer Olympics and was worn by track & field gold medalist Tommie Smith, who raised his right fist on the podium in a silent protest against racial inequality.
The Crack served as a precursor to models such as the PUMA Suede, which has since gone on to become one of PUMA’s most recognizable silhouette.
Look for the pack to drop beginning on February 9, with a wider release coming on February 12.
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