Location: New York Fashion Week
Key Pieces: Color-blocked mac coats, belted patterned topcoats, cropped voluminous trousers, and minimal suits.
Editor’s Notes: Deveaux was founded about a year ago by Andrea Tsao and Matthew Breen, initially an evolution of the defunct Soho menswear store Carson Street Clothiers. It reflected a shift not just in the the shop’s taste, but also its consumer.
A blend of traditional silhouettes with modern design cues and elevated fabrics, Deveaux is a label that toes the line between forever pieces and things that feel current. Recently they brought on photographer Tommy Ton as creative director, and presented their first show with him on board at New York Fashion Week. The show casted models that ranged in age from 13-82, and was set to a custom piano score by composer Henri Scars Struck, with choreography by Stephen Galloway.
In a way, it represented the range of consumers that reinterpret Deveaux’s high-end garments, but there were also similarities with Charlie Kaufman’s 2008 film, Synecdoche, New York, where the plot revolves around a neverending play set inside a warehouse built to resemble the city outside it—only for the lines between both to blur as the film goes on. It was an apt way of saying that Deveaux is a brand that makes real clothes for real people.