After helping Diadora commemorate its 70th anniversary with a special collaboration dedicated to Highsnobiety’s hometown of Berlin, part two of this joint celebration pays homage to our second home in New York.
Releasing exclusively at Highsnobiety.com on Wednesday, October 24 (11am ET, 5pm CET) , the New York-inspired N9000 design comes by way of frequent Highsnob collaborator Hikmet Sugoer who looked beyond our office’s urban landscapes to the vast wilderness just outside of the city and happened upon the official bird of New York State—the Eastern Bluebird. Our N9000 features a distinct blue color palette with the bluebird emblazoned on the insoles and hits of peach nectar along the side panels for a truly unique ode to the Empire State.
To accompany this special release, we’ve produced limited-edition matching sweatsuits that feature “EASTERN BLUEBIRD” embroidered on the front along with the custom bluebird motif emblazoned on the back of the zip-hoodie.
To bring the story to life, we produced a lookbook partially inspired by our friends at the Feminist Bird Club in NY, an inclusive bird watching club dedicated to providing safe opportunities to connect with the natural world in urban environments, to showcase the capsule. We’ll also be hosting an exclusive invite-only event on October 23 at ALIFE’s NYC shop to celebrate the release with limited pairs available to cop on-site, with the full online launch the following morning.
The Diadora x Highsnobiety NY capsule drops Wednesday, October 24 at 11am ET (5pm CET), only on store.highsnobiety.com.