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Italian sportswear brand Diadora presents its new ad campaign for Spring/Summer 2018, with the moniker #PoweredByDefiance, as a new generation takes on the sportswear style in a big way.

Essentially celebrating passion, authenticity, and courage through the lens of today’s youth, the high-energy campaign below highlights up-and-coming talent including 21-year-old English singer, songwriter, and producer IAMDDB, as it captures the spirit of resistance with two street squads battling on skateboards, fixie bikes, urban tennis, and freestyle football.

All adorned with the brand’s latest range of sportswear apparel such as tracksuits and new variations of the label’s signature B.Elite trainer, the entire SS18 collection is now available at select Diadora stockists worldwide. For more information, visit Diadora’s official website now.

In other news, Gucci debuts a chunky sneaker with crystals and SEGA lettering.

Words by Renz Ofiaza
Staff Writer

scribbling by day, architect by night

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