Sean Combs is far from a one-trick pony, and it’s been that way for quite some time. After being crowned the highest-paid musician of 2017, Diddy is back to flex his muscles in yet another industry, that of the alcoholic beverage variety.

Here, we get a look at CÎROC‘s latest commercial, which finds the well-versed mogul trying his hand at one of the more underrated Olympic sports in curling. Simply put, if you’ve never watched, it can be highly entertaining, just like this hilarious ad featuring Diddy.

Per Combs’ insisting pertaining to his vodka, “CÎROC has been the smoothest!”

Press play below to check out their new commercial.

Be clear!! @Ciroc has been the smoothest! It’s a part of our DNA!! Watch this!!

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For more, find out how Diddy became the highest-paid musician without releasing an album.

Not NYC, not LA.

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