Diddy, real name Sean John Combs, has changed his stage name yet again. Formerly known as Puff Daddy, Puffy, P. Diddy, and most recently Diddy, Combs made an announcement via social media this weekend that he would now like to be called Brother Love, or just Love.

“I will not be answering to Puffy, Diddy, Puff Daddy, or any of my other monikers,” he explains in the above clip, taken during his birthday celebrations on November 4.

"I know it’s risky because it could come off as corny to some people,” he said. “So my new name is Love, aka Brother Love." He explained that he’s going by Love now because “I’m just not who I am before. I’m something different.”

Aside from changing his name for the fifth time, Combs announced last month that he wants to buy the NFL.

Revisit Diddy’s short film Black Excellence featuring JAY-Z below.

In other music news, N.E.R.D. debuted their new album 'No_One Ever Really Dies' featuring Kendrick Lamar, Rihanna, and many more, at ComplexCon this weekend. Get the full scoop right here.

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