UPDATE: Diesel held the launch for its Red Tag Project over the weekend at Paris’ Rive Gauche. The event included installations conceived by Shayne Oliver, with live performances and DJ sets.

Read our original post below.

Diesel has this week announced the launch of its Red Tag Project, a “revolutionary platform conceived to host influential and globally coveted designers tasked with creating capsule collections that will be distributed exclusively by selected retailers worldwide,” says the brand. First up for the initiative, Diesel is collaborating with Shayne Oliver for a special 10-look collection.

“I love denim’s heritage and its American roots, as well as Diesel’s Italian core,” notes Oliver. “This capsule is really the language of Renzo, the brand founder. Refined razor sharp denim aesthetics that devours the excesses of trendiness.”

Diesel’s founder, Renzo Rosso, then went on to add, “This is a vibrant moment for Diesel: we are working on a series of global initiatives, one of which is this with the most groundbreaking and radical international designers, like Shayne. The new generations are excited and engaged by beautiful products that have a soul and speak the language of today.”

Each designer featured in the Red Tag Project will utilize their specific aesthetic to reinterpret Diesel’s signature denim and sportswear.

Diesel Red Tag by Shayne Oliver is scheduled to debut at Paris Fashion Week.

Earlier this month we saw Diesel bootleg itself with a special pop-up in NYC.

  • Main / Featured Image: Monica Schipper / Getty Images
  • In-Post Images : Diesel

Not NYC, not LA.

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