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The next Presidential election in the United States promises to be a selection which will undoubtedly shape policy, perception and global affairs for years to come. With Democratic challengers Hillary Clinton and Bernie Sanders engaged in a heated battle, the Republican side of things is becoming clearer by the day as business mogul, Donald Trump, widens his lead on challenger, Ted Cruz.

If Donald Trump does in fact win the Republican nomination, he surely has an uphill climb when it comes to winning over more moderate-leaning voters who have surely been alienated thanks to his boorish behavior and controversial statements.

In perhaps his first move to attempt to win over millennial voters, Donald Trump has announced his purchase of Pharrell Williams’ Billionaire Boys Club in a speech this morning that not only outlines his thinking, but introduces the world to the re-branded, “Billionaire Mens Club.”

“The first step towards ‘Making America Radical Again’ is talking directly to our young people who will one day have to assume the burdens bestowed upon them by President Barack Obama who for the last eight years has set an example for our youth that it is okay to fail. That is loser talk. And Americans are not losers. I mean, we did put the first man into outer space after all! And with Donald J. Trump as the next President of the United States, we will soar like a bald eagle and become the first nation to put a man on the sun!”

In the nearly three-minute-long speech, Trump describes his affinity for Pharrell Williams – calling him a “winner” – and how a chance encounter with the BBC label led him into the world of streetwear.

“Today, I’ve solidified a deal with another winner: Pharrell Williams and a clothing line he created that caught my eye when I saw my butler hand-washing my Rolls-Royce with one of his colorful T-shirts that had the slogan “Billionaire Boy’s Club” on the front. I thought to myself, ‘Donald, this is how you fix America! You put a successful businessman in charge and watch this country become great once again!’”

In addition to outlining the origins for the purchase of the already-successful clothing line, we’ve also gotten our first look at the Billionaire Mens Club collection from their official Twitter account which includes caps, hoodies, and T-shirts which have seen the iconic spaceman logo replaced with Donald Trump’s likeness.

When reached for comment, Trump’s camp stated, “At this time, we want the clothes and American craftsmanship to speak for themselves. Let’s ‘Make America Radical Again.'”

For those wanting to shop the Billionaire Mens Club collection or see the newly-designed BMCicecream.com, head here.

Words by Alec Banks
Features Editor

Alec Banks is a Los Angeles-based long-form writer with over a decade of experience covering fashion, music, sports, and culture.