Dwayne "The Rock" Johnson's ascent to global domination has received another boost today as the Hollywood megastar has launched his very own YouTube channel.
The man mountain and legendary ex-wrestler launched this new venture in partnership with his and Dany Garcia’s Seven Bucks Productions and Studio71. Studio71 is affiliated with a bevy of huge YouTube stars, including Lilly Singh, aka ||Superwoman||, who appears alongside The Rock in his first video.
Johnson sees YouTube as the logical next step in his career: "The feedback and response from our audience is in real time, which makes it a very cool space to play in,” he wrote via email to Variety. “In addition, it also allows us to build a platform of opportunity for unknown talent to express their creativity and shine.”
The launch video, titled "YouTube Factory," features Lily Singh showing The Rock how all the very best Youtube videos are made. It's far from the DIY, studio-in-a-bedroom method you might imagine, however, as Singh takes him on a tour of the supposed recording rooms deep underneath the Pacific Ocean. It's a joke, of course, and even though it's not a very funny one, the sheer amount of other digital stars appearing in the video (including Markiplier, Grace Helbig, Flula Borg, King Bach, Roman Atwood and Gigi Gorgeous) will ensure its success.
Watch his first video above.
Singh is also supporting The Rock with a cross-promotional video on her own channel. Check it out below.
If you need reminding, here's how The Rock went from depressed football player to Hollywood mogul.