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The 50-piece debut collection consists of outerwear, knits, and pants, with features like stretch underarm inserts, light-reflective details at the cuffs and collars, and removable liners that allow for extreme comfort and mobility. EFM highlights its Italian nylon down jackets and poly soft shell blousons as the collection's standout pieces, which come in handsome shades that won't clash any man's existing wardrobe. For us, the standouts are the puffy jackets with waterproof interior pockets that are big enough to fit a tablet.
We've seen these guys in person, and trust us, the garments are extremely lightweight, even the heavy-hitting outerwear. With a price range of $250 for long-sleeve polos to $1,500 for an overcoat, EFM should be on top of your list when considering brands to shop from this winter. Start here.