Brand: E.L.V. Denim
Season: FW18
Key Pieces: The repurposed twin (black/blue) high rise denim jeans for a contrasting colorway.
Release Date: Available now
Editor’s Notes: When it comes to sustainability, denim is notorious for its hefty water consumption. According to Levi's one pair of 501s will use 3,781 liters of water in its full lifecycle. E. L. V. Denim (East London Vintage) is a brand from Anna Foster which is confronting this problem with repurposed vintage denim that uses every part of the fabric that would otherwise end up in a landfill.
Similarly, e-commerce platform Sardin was launched as a way to change the conversation around how customers buy fashion. Sardin enacts a pre-order only method of sale and production, meaning that all the garments are manufactured responsibly to meet the demands of the market exactly.
In other news, unassuming style icon Jeff Goldblum is now releasing his own merch
