For June, adidas Consortium's ongoing Sneaker Exchange program brings together Boston's clandestine sneaker outpost Bodega with Newcastle-based retailer END. Clothing.

Including "Patchwork" versions of the Iniki Runner and Haven, the pack follows up on previous co-branded sneaker packs between Social Status and Sneakersnstuff, Sneakerboy and Wish, and others from the Consortium portfolio.

Stay posted for the pre-release on July 1 at END. and Bodega and via endclothing.com and bdgastore.com, while the global release takes place July 8 from at global Consortium accounts.

First, what was your preconception of Bodega before working with them?

Simon, END. Clothing: When the Consortium team approached us about the Sneaker Exchange project, we were firstly super excited and honoured to be involved. When we learned we would be paired with Bodega, we were really pleased to be working with them, as they have a great pedigree when it comes to creating amazing, aspirational product. We were excited to be working with the guys as their collaborations always feature great product executions, but also a killer story and marketing activation which is something we always try to get across in our own projects.

Dan Natola, Bodega: I felt super blessed to work with END. because I think we're very similar both in aesthetics and business. We really align well. We're both quite considered in our tastes. It worked out great, and on top of that, they're really great guys, really easy to work with, which makes any collaborative project very easy.

Have you visited the other's respective shop?

Simon: Alas I’ve not visited Bodega (yet), but I think their store ideology of being "hidden in plain sight" is really inspiring, and fits the world in which we operate perfectly.

Dan: Their shop is amazing, it's a one-stop-shop for everything, I think they do it really well. At the end of the day, it's the people and their intentions that really make the shop and the product great.

The partnership is interesting, because Bodega started with an almost secretive retail experience being the main aspect of the smaller shop, whereas END. is known for ecommerce, then for opening a huge storefront later on, did you ever discuss this?

Simon: It isn’t something we discussed during the process but it is an interesting angle.

The reality is END. started out as a physical store in Newcastle (albeit on a smaller scale to now) around the same time as the Bodega guys. Although we weren’t "hidden in plain sight," we were originally located on a fairly quiet niche street in the city center. It’s only over time that we’ve invested in the flagship stores that you now see in Newcastle and Glasgow.

I think the important thing from both partners is that we both have fairly defined aesthetics, and what made the collaboration process interesting was gelling the two together to create a cohesive project.

Dan: I guess that's the beauty of Sneaker Exchange, because you get a bit of the founders' personalities. For us, we were about the retail experience, and having the store as a social commentary, in the sense that a bodega is the center of the neighborhood, it's a testament to minorities coming to the states, it's a true representation of an entrepreneurial attitude. Then with END., they have a great business, their store is definitely a reflection of what they are about, it's great to come together and start this dialogue.

In your own words, please explain the concept of the collaboration

Simon: The idea started with reutilizing or repairing fabric from the past to be reused in the future.

Dan: We're all about details. The devil is in the details. We both like things that are very considered and thought-out, and we liked the idea of doing a nod of borrowed fabrics, and mixed fabrics. It's sort of chaotic but structured, and it's in line with trends in our market place. The chemistry may not have been as good if we didn't end up with END. It was a great bromance!

Were you quick to decide on this concept or did it take some time?

Simon: We threw a lot of ideas around in the early stages and TBH it wasn’t until we went down another route and came to a dead-end so to speak that we landed on the Boro fabric idea and it was pretty much staring us in the face.

Dan: It took a while, trying to get the dialogue going over conference calls, that was a bit of a barrier. We didn't always know our limitations, but overall it went really smooth, the chemistry was there.

What do you think of the Iniki and the Haven as a pack together? Was the idea to represent both new and old running silhouettes?

Simon: As adidas has such a rich history, but in the same breath are always looking to the future, we wanted to play on this juxtaposition and apply this to a stone cold '70s running classic, the Haven, along with the ultra-contemporary Iniki Runner.

Dan: I'm happy with those two, to have two stores collaborate with adidas, it's a testament to how hard the three parties worked. I enjoyed working on the vintage Haven and the more modern Iniki with the Boost bottom. Both END. and ourselves like tech, but also basics, and we've heard some great response overall. It was great working with production company La Familia too, who created some of the assets.

From this year's Sneaker Exchange program, which other drops stand out to you personally?

Simon: The program homes in on every big sneaker store across the globe, so it’s very difficult to narrow it down. I’m excited to see the product and also the creative direction bringing the remaining projects to life.

Dan: I don’t want to reveal to much from the what the others are working on but can’t wait to see what the guys at Slam Jam, Fruition, United Arrows, Juice and Foot Patrol are doing.

Now check out Highsnobiety’s picks for the best adidas sneakers of 2017 so far.

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