Sneakers
From the ground up
END. / Peter Cook
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END. / Peter Cook
END. / Peter Cook
END. / Peter Cook
END. / Peter Cook
END. / Peter Cook
END. / Peter Cook
END. / Peter Cook
END. / Peter Cook
END. / Peter Cook
END. / Peter Cook
END. / Peter Cook
END. / Peter Cook

British menswear retailer END. has opened a new flagship store in London. Located in the heart the UK capital’s fashionable Soho district, the brick and mortar space is the retailer’s third physical store, following similarly designed outlets in Glasgow, Scotland and Newcastle, Northeast England.

The 8,500-square-foot space is spread over two floors designed in partnership with Brinkworth. The store will be home to a huge sneaker wall and, true to END.’s large international presence as an online retailer, iPads will be available for customers to view the company’s latest editorial content and shop via the website, too. Expect to find brands such as OFF-WHITE, Acne Studios, Stone Island, COMME des GARÇONS, and more.

To celebrate the launch of the new flagship, END. Launches is raffling a restock of the Sean Wotherspoon x Nike Air Max 1/97, which — should you get lucky and win the raffle — will only be available for collection from the London store on October 11.

You can visit the new flagship at the following address:

END. London
59 Broadwick Street
Soho, London W1F 9QS

Next, the OFF-WHITE x Nike Zoom Fly’s pink and black colorways might be dropping this week.

Words by Max Grobe
Associate Fashion Editor
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