main Fear Of God Jerry Lorenzo Nike

Skating and streetwear are sort of like two bros on different waves but with similar vibes. It’s easy to lump the two together, but that’s a disservice to the unique histories that comprise what makes each respective culture its own beast.

On this episode of The Dropcast, hosts Noah Thomas and Jian DeLeon are joined by skate legend Erik Ellington—of Deathwish, Baker Boys, and nascent chill loafer label HRS—and Bobby Hundreds, co-founder of The Hundreds and author of the upcoming book This Is Not A T-Shirt.

The two self-made titans of industry talk about the continued mainstream-ification of skateboarding and streetwear, but surprisingly remain optimistic about the new crop of kids taking both cultures to the next level. They also share some killer insight on building a label independently and why understanding a brand is more important than just selling product.

As always, Dropcast listeners weigh in with voicemail responses to the QOTW (Question of the Week): “How would you describe streetwear today?” Listen to the episode to see if you made the cut!

For a chance to end up on a future episode, be sure to check out Highsnobiety’s Instagram every Monday to see our Question of the Week. Or just give us a call at 833-HIGHSNOB (833-444-4766). Thanks for listening!

Relevant Links

Tyler, the Creator Scores His First Ever No.1 Album With ‘IGOR’

Jerry Lorenzo’s Nike Air Fear of God 1 Returns in Neck-Breaking New Colorways

UNDERCOVER’s Nike Daybreak Collab Is Dropping Next Week

Supreme & Clarks Combine for Paisley Wallabee Collection

Sacai’s Chitose Abe is Leading Japan’s Next Generation of Designers

These Jean-Michel Basquiat Skateboards Are Literally a Work of Art

Words by Noah Thomas
Digital Fashion Editor