Études showed its FW18 collection in a disused Brutalist office building in Paris this weekend. Titled ‘UNDERGROUND,’ the modernist designs explored the cultural iconography of the world’s greatest cities. From the graphic references, to Ancient Greece (antique vases and the Greek alphabet), to collaborations with The New York Times and controversial city-dwelling cartoon feline, Fritz the Cat, the collection spanned aeons of human consciousness.
The collection was dominated by a palette of black and safety cone orange, with flashes of earthly tones such as olive green, brown, and gray. Safety belts were worn long and tightly fastened around the waist along with metallic carabiners and abseiling rope being used to hold different items together. The highlight, without a doubt, was the brand’s collaboration with The New York Times. The publication’s gothic lettering was printed on caps, shirts, scarves, tees, and hoodies providing contrast to the contemporary edge of Études and manifesting as a kind of unofficial merch line for an era that feels increasingly defined by the ambiguity of ‘fake news’ and widespread media distrust.
Check out the full collection above and let us know in the comment section following if you were feeling it.
In other Fashion Week news, here were the most fire ’fits worn in Paris over the weekend.