EVERLAST Drops VHS-Shot Campaign Showing the Real World of Boxing Fanatics
Brand: EVERLAST
Season: FW19
Release Date: Available now
Buy: EVERLAST
Editor’s Notes: The somewhat unexpected FW19 campaign for the new EVERLAST T.E.N. collection comes from Gio Forbice of For The Memory of a Lifetime. Forbice tells Highsnobiety that he went to Moscow to shoot this campaign so that he could capture the lives of “real sports fan who do boxing as a passion. From young to old people, I wanted to show their real lives with their friends, children, wife or girlfriend, dog and their personal daily objects.”
The campaign, which was shot on a VHS camera by photographer Yulia Shadrinsky, highlights some of the new color-blocked sportswear staples from the Italian brand including tees, track-pants and heavyweight hoodies.
