Last week Swedish sneaker brand Eytys revealed their first running silhouette, the Jet sneaker. The full campaign has just been released and somewhat unexpectedly stars cult actor Michael Madsen, shot by Johannesburg-based photographer and filmmaker Kristin-Lee Moolman.

A luxury take on ultra-marathon footwear, the design's chunky base features a custom developed combination Phylon midsole and rubber outsole. It arrives in four colorways – all-black, white and grey, black and navy, and a white, grey and brown version and retails for €170.

We sat down with the Tarantino favorite to discuss all things sneaker-related, including which sneakers he grew up wearing, which of the characters he's played is the most stylish, and if the campaign was a movie who would direct it.

How did the Eytys collaboration come about?

I’ve never endorsed anything before. My manager and I were looking for something interesting, the timing felt right.

The lookbook is shot in some interesting areas of Eytys' hometown Stockholm - a ferry and an abandoned old residence - what was the idea behind the campaign, did you have a certain role in mind? 

I was playing myself throughout the day. The locations were picked out by the Eytys creators. Very refreshing to do something outside a studio.

If there was a film alongside this campaign, what would be the basic plot and who would direct it?

Lol, the journey of a shoe model… don’t know about the plot line but would choose Francis Coppola as a director.

Had you been to Stockholm before? What is your favourite thing about the city?

I’m Danish. My grandparents are from Denmark. I loved Sweden - Stockholm is a very vibrant city. I’d really like to return soon. I could live there.

The Jet sneaker is Eytys' first running silhouette. What attracted you to the design?

They are light but snug and built tough. The name is cool too. I had a horse named Jet once.

Which colorway is your favourite?

I like the black ones, have used them ever since the shoot.

What is your first sneaker-related memory and do you have a favorite silhouette?

I grew up wearing Converse.. used to wear them until they fell apart on my feet. Apart from my new Eytys, I only wear boots daily.

What other Eytys silhouette is your favorite?

I brought one of their bags home to my wife, an appreciated souvenir.

Which character that you've ever played in a film can you see wearing the Jet sneaker and why?

Mr Blonde - of course. But I could wear them to pretty much everything. Except maybe a western haha.

Which character that you've played is the most stylish?

Mr Blonde.

What's your most prized fashion item?

A vintage royal blue shark skin suit.

-

Head over to Eytys' online store to shop the Jet sneaker alongside their full line.

What To Read Next

  • Image on Highsnobiety

    Cactus Jack x Dior Is Actually Releasing After All

    Culture
  • Image on Highsnobiety

    Kanye, Imma Let You Finish, But These adidas Are Not YEEZYs

    Sneakers
  • Image on Highsnobiety

    The Best SS23 Menswear Looks, From Hermès to Hed Mayner

    Style
  • Image on Highsnobiety

    "This Shoe Is a Fake YEEZY": Kanye Lashes Out at adidas

    Sneakers
  • Image on Highsnobiety

    The Best Sneakers to Add to Your Rotation This Week

    Style
  • Image on Highsnobiety

    American Girl Doll Memes & Mormom TikTok: Here’s What’s New With Petra Collins

    Culture
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.