Facebook is making changes to its news feed – again. Following complaints from users, the social media giant is ending its experiments with an experimental dual news feed that was implemented in some countries last October.
For users in six countries — Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia — Facebook had moved non-promoted posts from the main News Feed into a secondary feed called the Explore Feed.
This meant that official and non-governmental media accounts in these countries were downgraded to the secondary feed unless they paid to promote their content in the main feed.
In the wake of criticism, Facebook has decided to revert back to one singular feed.
“You gave us our answer: people don’t want two separate feeds,” Facebook’s head of News, Adam Mosseri, wrote in a blog post. “In surveys, people told us they were less satisfied with the posts they were seeing, and having two separate feeds didn’t actually help them connect more with friends and family.”
For now, Facebook is removing its separate News Feed but will continue to prioritize “meaningful social interactions,” following its move to push more family and friends-orientated content over publishers and brands.
Read Mosseri’s full statement here.
In related news, here’s a breakdown on Vero, the new app that’s taking over social media.
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