Lifestyle apparel, footwear, and accessories retailer Footaction is teaming up with Foot Locker, Inc.'s Portland-based strategic partner, PENSOLE Academy, to launch the No 1 Way Design Program. The initiative allows recent graduates or current students at the 85-plus Historically Black Colleges and Universities (HBCUs) in the United States to participate in a competition-based design program.
With the No 1 Way Design Program, Footaction looks to champion the next generation of creative visionaries who will drive the culture forward. This particular project will further establish the company's long-term commitment to HBCU students, as they continue to support diversity of talent.
"Footaction's No 1 Way Design Program will create opportunity and bring talents from untapped communities to the forefront," says Richard McLeod, Vice President of Marketing for Footaction. "We are thrilled to be working with PENSOLE Academy as we work to create opportunities for students at HBCUs, share their stories and cultivate their entrepreneurship. This program represents our long-term commitment to nurturing the next generation of talent, while offering them opportunities in design."
The competition will be led by PENSOLE founder D'Wayne Edwards and his academy instructors as they mentor and guide students through the design process. Five participants will be chosen for a three-week PENSOLE Master Class to bring their ideas to life as apparel-focused collections. The Master Class will then show its designs in February during New York Fashion Week. The top three finalists will be given cash prizes, while one final winner will be selected from a panel of judges. The winning No 1 Way collection will in turn be produced and sold in Footaction stores nationwide.
For more information on the program, as well as to apply for the Master Class, follow here.
To stay updated on everything happening in the sneaker world, follow @Highsnobietysneakers on Instagram, check our sneaker release date calendar, and subscribe to our sneaker chatbot on Facebook to receive lightning quick updates to your inbox.