American business magazine and lover of all things concerned with money, Forbes, has unveiled its annual list of the world's most reputable companies, and it offers up one or two surprises.

According to the outlet, the table "highlights the top 100 most reputable companies based on feedback collected from some 170,000 respondents familiar with them." The list was compiled in tandem with The Reputation Institute, a reputation management consulting firm based in Boston that uses proprietary RepTrak Pulse Technology to "[track] company perception in seven categories: products & services, innovation, workplace, governance, citizenship, leadership and performance."

For a second year running, it's Rolex that once again came out on top. The Swiss watchmaker giant beat off competition from the likes of LEGO Group and The Walt Disney Company in second and third place, with Canon and Google completing the top five. Notably, adidas was the highest-charting apparel manufacturer at 10 with a score of 77.27; Nike, Inc. charted behind at 15 with a slightly less 75.74.

Other relevant inclusions were Levi Strauss & Co. (14), Netflix (40) and Samsung (70).

Here are the top 10:

1. Rolex 2. LEGO Group 3. The Walt Disney Company 4. Canon 5. Google 6. Bosch 7. Sony 8. Intel 9. Rolls-Royce Aerospace 10. adidas

Head to Forbes for the full list and accompanying article.

Speaking of adidas, here's your first look at a brand new NMD CS2.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.