American business magazine and lover of all things concerned with money, Forbes, has unveiled its annual list of the world's most reputable companies, and it offers up one or two surprises.
According to the outlet, the table "highlights the top 100 most reputable companies based on feedback collected from some 170,000 respondents familiar with them." The list was compiled in tandem with The Reputation Institute, a reputation management consulting firm based in Boston that uses proprietary RepTrak Pulse Technology to "[track] company perception in seven categories: products & services, innovation, workplace, governance, citizenship, leadership and performance."
For a second year running, it's Rolex that once again came out on top. The Swiss watchmaker giant beat off competition from the likes of LEGO Group and The Walt Disney Company in second and third place, with Canon and Google completing the top five. Notably, adidas was the highest-charting apparel manufacturer at 10 with a score of 77.27; Nike, Inc. charted behind at 15 with a slightly less 75.74.
Other relevant inclusions were Levi Strauss & Co. (14), Netflix (40) and Samsung (70).
Here are the top 10:
1. Rolex 2. LEGO Group 3. The Walt Disney Company 4. Canon 5. Google 6. Bosch 7. Sony 8. Intel 9. Rolls-Royce Aerospace 10. adidas
Head to Forbes for the full list and accompanying article.
Speaking of adidas, here's your first look at a brand new NMD CS2.