[UPDATE: February 17, 12:17pm] The original story below detailed a dispute between Forever 21 and skate magazine Thrasher regarding plagiarism of the latter’s iconic flame logo. It now appears that Forever 21 weren’t the only ones to copy the font, with H&M releasing a t-shirt with a similar design. Thrasher also accused H&M of plagiarism, to which it received this reply:

Just got a letter back from @hm's lawyers. Here's an excerpt from their response. FUCK OFF H&M ?? Respect the original ?

A post shared by THRASHER MAGAZINE (@thrashermag) on

At first glance, it looks like H&M has mistakenly believed the claim centers around the use of the “Trippin” and not the flame font itself. However, this is more likely a calculated legal move to obfuscate matters further. Stay tuned for more information. Read the original story below.

Following in the not-so-illustrious footsteps of COS and ZARA, Forever 21 has become the latest high street fashion brand to completely bite a popular streetwear design.

The brand — who, let’s not forget, has a history of “borrowing” its creative inspiration — has unveiled a new windbreaker jacket that features text reading “Happiness” in the unmistakable style of Thrasher‘s iconic flame logo.


The jacket is currently on sale at $77.99 (down from $112) and an accompanying advert for it was spotted by the legendary skating magazine on Instagram. Unsurprisingly, it didn’t go down too well.

FUCK OFF @forever21 ??

A post shared by THRASHER MAGAZINE (@thrashermag) on

Thrasher uploaded a screenshot of the advertisement, along with a simple, straight-to-the-point caption reading, “FUCK OFF.” It’s unclear whether the magazine will look to take legal action.

Stay tuned for more information, and be sure to let us know what you think about the jacket in the comments below.

Meanwhile, in other fashion news, NikeLab unveils its Essentials 2017 collection.

Words by Daniel Pearson
Life Editor

Daniel is the editor of Highsnobiety Life. He grew up in north of England and is now based in Berlin.