Fortnite / Epic Games

This year Fortnitebecame the world’s most popular game, and its creators, Epic Games, have reaped the benefits, earning $3 billion in profits for 2018.

Epic Games CEO Tim Sweeney suggested the company’s bold “Epic 4.0.” strategy was a key contributing factor in Fornite’s success today. Back in 2012, Chinese company Tencent became the first outside investor in Epic’s business. Tencent injected $330 million into Epic in exchange for a 40% stake in the company. This, according to Sweeney, allowed Epic to focus on freemium games rather than big box titles.

Today it looks as though that strategy has paid off. Not only has Fortnite’s success grown Epic Games to a $15 billion company, it has also redefined modern gaming, in terms of its financial and experiential potential. The extent of that financial success is hard to calculate, however. As a cross-platform title that supports PlayStation, Xbox, Switch, PC, Mac, Android, and iOS, it is difficult to accurately aggregate revenue. As an indication though, recent data from Sensor Tower last month estimated that iOS users alone were spending $1.23 million per day on the game.

Do you play Fortnite? Let us know down below.

In other news, here’s everything you’ll need in your January detox starter pack for a “new you”.

Weekend Staff Writer

Isabelle is an Australian writer based in Berlin.

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