fragment design x Steiff
3 more
fragment design x Steiff
fragment design x Steiff
fragment design x Steiff

Following a digital collab with Pokemon Go featuring Pikachu sporting a fragment design cap, the Japanese label helmed by the revered Hiroshi Fujiwara has now aligned with German-based plush toy company Steiff on a unique collectible.

The brand’s signature teddy bear has essentially been transformed into a bearskin rug, as it retains its furry composition but stretched out flat, with the head orientated to look up, once placed on the floor. In addition, the piece is highlighted with fragment design’s hangtag situated on one of the paws, while attention is truly in detail given the preciseness of the leather claws and its shape, in addition to the bear’s adorable expression.

You can cop this limited edition rug at Steiff’s online store and Dover Street Market flagships beginning November 23.

For more shopping, Stüssy and Sun Buddies debut vintage-inspired fall sunglasses.

Words by Renz Ofiaza
Staff Writer

scribbling by day, architect by night

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