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Hip-hop star French Montana is most readily known for his singular ad-libs - to hear a jovially exclaimed "haaaan" as the beat drops is usually a pretty good indication that you've tuned into bacchanalian world of Max B's waviest protege. Outside of that, the rapper is finding his footing as a humanitarian and global music ambassador, a role that while surprising to some, is part of what French views as a natural evolution.

Born in Casablanca, Morocco, and raised there until his early teens when he moved to the Bronx, New York, French's story reaches across continents and disparate metropolises. Yet following the release of his Swae Lee featured single, "Unforgettable," the "Ain't Worried About Nothin" emcee was inspired to reconnect with the continent of his birth.

After seeing a viral YouTube video of joyfully dancing triplets in Uganda, French was inspired to shoot the music in and around the country's capital, Kampala. While there, the rapper also partnered with the Global Citizen Foundation to launch the "Unforgettable" healthcare initiative and film a documentary about his experiences.

After screening the documentary in New York City, French stopped by the office to discuss why cross-cultural experiences inform his music, how childhood inspired his humanitarianism work and more --- watch below.

French Montana's forthcoming album, Jungle Rules is due out July 14.

Wardrobe: Alexander Wang, By Walid, Balmain, Lavati 

Wardrobe: Versace, Marcelo Burlon, Balmain, Common Projects 

Wardrobe: Prada, Versace, Balmain, Lavati 

  • Photography:Bryan Luna
  • Videography:Dana Reeves
  • Videography Assistant:Justin Lee
  • Videography Assistant:Justin Kim
  • Styling:Savannah White

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