Brand: Freshjive x Pro Club
Key Pieces: The black windbreaker jacket with Freshjive’s signature “WHAT THE FUCK IS REALLY GOING ON” stamped on the reverse is a guaranteed head-turner.
Release Date: February 1
Editor’s Notes: Freshjive, first established in 1989 by streetwear OG Rick Klotz and LA basics specialists Pro Club have joined forces for a collection that combines Freshjive’s Los Angeles-themed graphics with Pro Club’s classic silhouettes. Expect slogans such as “Hard Times In Los Angeles” and “WHAT THE FUCK IS REALLY GOING ON” spread across items including padded jackets, sweaters, sweatpants, and tees.
The collab also features the re-release of 2010’s “THE REAL RICK ROSS AIN’T A RAPPER” tee, whose slogan refers to the battle between rapper Rick Ross and reformed gangster “Freeway” Rick Ross over the use of the name, and serves as a commentary on inauthenticity and appropriation within pop culture.
The drop will take place at Freshjive’s online store this Friday, a change from Pro Club’s usual selling locations. The label usually sells its goods at LA liquor stores, supermarkets, and small boutiques.