Sneakers
From the ground up

We’re thrilled to introduce the next episode of our brand new sneaker show, From the Ground Up. Last week, we dished out major keys to starting your own sneaker brand, but now we’re back and celebrating Nike’s annual Air Max Day.

For our latest in-depth discussion, host Pete Forester shares his initial reaction to the celebratory day, discusses the importance of the holiday, and why it was created.

To give insight on the significance of the Air Max shoe, our sneaker editor and clout history professor Chris Danforth dishes out knowledge on the history and impact the iconic line has had in the sneaker industry.

Our in-house sneaker enthusiasts George Ocampo and Sam Hart flex their own Air Max collection as well as give thoughts on recent releases including Sean Wotherspoon‘s and OFF-WHITE‘s collaboration.

Throughout the episode, Pete catches up with Jazerai Allen-Lord from Crush & Lovely and Tyler Blake, a marketing consultant, to discuss why we celebrate a shoe from the 1980s every year.

Check out our full in-depth conversation about Air Max Day in episode above, and be sure to follow us on YouTube for new episodes of From the Ground Up. On our next show, March 3, we will shed light on custom sneakers.

Until then, watch our previous episode of From the Ground Up as we explain how to start a sneaker brand.

Words by Kyle Hodge
Staff Writer

New York based writer that pops flavor and drips sauce.

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