From the Ground Up, our in depth sneaker show, is back with another episode diving into all things footwear. Last week, we explored the history of sneaker collabs, but this week, we’re delving into the influence of athletes on sneaker culture.

To kick things off, sneaker connoisseur Russ Bengtson gives an extensive look into at how athletes have driven the history and industry development of sneakers. From the Air Jordan phenomena in the '80s to the abundant of signature shoes Nike, adidas and other brands create today.

Host Pete Forestor sits down with Youtube creator Foamer Simpson and Noah Neiman from Rumble Boxing to discuss the first signature athlete sneaker they've purchased, and to share how they think the role of the athlete has evolved overtime.

To give an athletes perspective, NFL star Victor Cruz share his thoughts on a sports stars influence and his design process and inspiration for his own signature shoe. We also take a stroll through Stadium Goods for a look at the most iconic signature athlete sneakers.

For the full discussion on superstar athletes changing sneaker culture, press play above.

Also, watch our previous episode of ‘From the Ground Up’ as we explore sneaker collaborations.

What To Read Next

  • Image on Highsnobiety

    EXCLUSIVE: Valentino Is (V)ery Serious About This Locò Bag

    Style
  • Image on Highsnobiety

    Rolex Officially Enters the Resale Game

  • Image on Highsnobiety

    No Album Here, Just A$AP Rocky’s New Home Decor Line

  • Image on Highsnobiety

    As a Pre-album Treat, SZA's Dropping Denim Crocs

    Sneakers
  • Image on Highsnobiety

    Tracking Ben Affleck: The Accidental Sneakerhead

    Style
  • Image on Highsnobiety

    Off-White's Nike Air Terra Forma Is an Abloh Original

    Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.