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Fujifilm

Fujifilm has made a great case to ditch digital this summer with the upcoming release of the Instax Square SQ6 camera. Set to drop this May, the analog gadget will be the first Instax camera to shoot in a perfectly square format.

According to the company, the square Instax film (which is sadly sold separately) will measure at a 1:1 aspect ratio, which is roughly 2.4 x 2.4 inches. Upon first sight, the dimensions mirror that of the current Instagram format.

However, with no digital capabilities, this nifty gadget won’t be able to upload your snaps onto the photo-sharing app. It can be, however, the perfect companion for your summer travels.

Welcome to the family!⠀ #SQ6 #myinstax

A post shared by Fujifilm Instax North America (@fujifilm_instax_northamerica) on

Available in three colors – Pearl White, Blush Gold and Graphite Gray – the SQ6 features a motor-based macro, a retractable lens, double exposure (if you press the shutter twice) and a 10-second timer for those quick selfie moments.

Additional features include add-on color filters which can be placed over the lens for cool, final effects. What’s more, lithium batteries are provided.

The Instax Square SQ6 will arrive May 25th and is slated to retail for $130.

For more gadget goodies, check out this leaked design for the Xbox controller.

Candice Nembhard is a writer and journalist based in Berlin.

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