As soon as you heard Future’s “Mask Off” from his eponymous album, you knew it had all the makings of a track that would serve as the backdrop for a slew of flute mashups, dance routines and many other ridiculous videos you've probably seen shared across the internet.
As a result, Future’s infectious track has now been certified “Gold,” following on from the successful rollout of both Future and HNDRRXX, which made him the first artist ever to attain back-to-back no. 1 debuts in consecutive weeks.
Sparking the same viral antics as both “Black Beatles” and “Bad and Boujee,” the #MaskOffChallenge is the latest in a series of online escapades that has sent the latest toast of the internet to new heights, with it recently peaking at no. 18 on the Billboard Hot 100. Have a look at some of the best #MaskOffChallenge offerings below.
In other music news, watch Mykki Blanco brilliantly exploring HIV stigma in “Hideaway,” here.