As soon as you heard Future’s “Mask Off” from his eponymous album, you knew it had all the makings of a track that would serve as the backdrop for a slew of flute mashups, dance routines and many other ridiculous videos you've probably seen shared across the internet.

As a result, Future’s infectious track has now been certified “Gold,” following on from the successful rollout of both Future and HNDRRXX, which made him the first artist ever to attain back-to-back no. 1 debuts in consecutive weeks.

Sparking the same viral antics as both “Black Beatles” and “Bad and Boujee,” the #MaskOffChallenge is the latest in a series of online escapades that has sent the latest toast of the internet to new heights, with it recently peaking at no. 18 on the Billboard Hot 100. Have a look at some of the best #MaskOffChallenge offerings below.

In other music news, watch Mykki Blanco brilliantly exploring HIV stigma in “Hideaway,” here.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.