Gorillaz follow up their 2018 G-SHOCK collaboration with another, this time around reworking two G-SHOCK styles, the DW-5600 and GA-2000. Designed by Gorillaz co-creator Jamie Hewlett, the designs take inspiration from two acclaimed Gorillaz album, The Now Now and the self-titled Gorillaz.
The DW-5600, riffing off the artwork of the Gorillaz’ most recent album The Now Now, features a popping color combination of blue and pink. In another reference to the record, the bi-color message "NOW" floats onto the display whenever it is illuminated by the backlight. The DW-5600 comes equipped with Bluetooth capability which can be synced with G-SHOCK's proprietary app, allowing access to certain features and functions directly on your smartphone.
The GA-2000, meanwhile, is the latest watch to be launched by G-SHOCK and in honor of Gorillaz’ 2001 eponymous debut release features the iconic camo print familiar to Gorillaz fans worldwide. This watch comes complete with two wrist bands – one featuring the camo print and the other a darker military style – which can easily be swapped out. The collector’s edition box also features 2001-era design incarnations of the Gorillaz characters.
Look for the second Gorillaz x G-SHOCK collection exclusively at store.gorillaz.com for 48 hours from 00:01 BST on September 16 ahead of a launch in-store and online at 10am BST on Wednesday, September 18 at gtimeisnow.com and in G-SHOCK retail stores globally.