Gosha Rubchinskiy just unveiled the very first looks from his upcoming GR-Uniforma project, see them below.
The collection’s first drop is called “GRUPPA” and its slated to release on March 16 at Dover Street Market flagships and the retailer’s website. The release will be accompanied by a GRUPPA book and short film, which can be watched at the GR-Uniforma website now.
The GR-Uniforma project was announced after the designer declared that he will discontinue seasonal collections from his eponymous brand last year.
The collection was first teased with a black and white image from Rubchinskiy’s personal Instagram account, displaying an abandoned building with debris, along with a microphone stand, saxophone and guitar placed against a pillar, exuding a creative perspective emerging from the destruction. An accompanying caption, “ГР-Униформа ГРУППА” is also featured, which translates to “GR-Uniform GROUP.”
WWD reports that the new label will be focused on “uniform, about community, architecture order, about people from your world.” In addition, details on the new project, as well as potential collaborations, will be published on the brand’s Instagram account in the coming weeks.
This move for the designer also comes after news broke out in December when adidas was investigating Gosha Rubchinskiy’s inappropriate contact allegations with a 16-year-old model.
Stay tuned for more updates on the brand as they emerge.