Just last week Grailed, which is pretty much the eBay of high fashion, launched its very own mobile app. Now the online marketplace has unveiled “The Grailed 100,” a curated auction of the very best (and very rarest) men’s fashion pieces from the past few decades.
The project aims to bring hardcore Grailed users the opportunity to purchase some of fashion’s most coveted pieces at – theoretically – a more affordable price than they’d find out in the real world, thanks to the site’s anonymous offers system. To get the full lowdown on the sale, we hit up Grailed’s newly-installed Brand Director Lawrence Schlossman (former Editor-in-Chief of sadly defunct #menswear blog Four Pins).
The auction launches at 12 p.m. EST over at Grailed.
First off, talk us through the collection.
The Grailed 100 is an archive sale that’s our first real foray into sharing our own taste and aesthetic. The 100 products selected are representative of our favorite designers and brands within a variety of different styles, featuring everything from Rick Owens and Raf Simons to Hedi Slimane era Dior Homme and Supreme. We sourced new and gently used iconic items from the Grailed community that were emblematic of a particular period in menswear.
You got an estimate on how much the collection is worth? Where did you source it from? What pieces are particular highlights?
It’s more about being able to offer fashion enthusiasts worldwide the opportunity to buy their own personal grail that up until this point may have seemed unobtainable. That being said, the collection is roughly worth upwards of $60,000. We may be biased, but the crown jewels are probably the three Raf Simons fishtails from various stages of his career: a Peter Saville “Power, Corruptions & Lies” parka from A/W03-04, a “Poltergeist” parka from A/W05-06 and a Sterling Ruby parka from A/W15-16.
What does this mean for the future of Grailed?
The Grailed 100 represents our first in-house project that lets us take the reins when it comes to things like editorial and photography off of which we are going to develop our own content platform moving forward. We plan on utilizing this platform to tell our own stories, educate our user base and surface the best listings that the Grailed community has to offer.
What brands that are around today can you see being Grailed-worthy in five years time?
The future of grails seems safe in the hands of designers like Craig Green, Gosha Rubchinskiy and Haider Ackermann.