Brooklyn-based sneaker company GREATS have created an updated version of star running back Marshawn Lynch's BEASTMODE Royale Chukka. In addition to rejuvenating the silhouette with smooth Italian nubuck, a black calf-leather lining stitched with bar tacks in gold thread, “B” branding on the tongue cut from leather, and a gold-stamped Beast Mode logo, GREATS partnered with new companies Chronicled and Identiv Labs to bolster the Royale with never-before-seen technologies.

The Royale 2.0 is equipped with a smart tag that delineates its limited edition number and digital profile. iPhone or Android users can scan the tag to interact with exclusive content and buyers of the same pair.

Secondly, each chip is systemized into an open registry on the Ethereum blockchain, a digital deed of title, making it unreplicable while helping to confirm its authenticity when up for resale or trade.

The BEASTMODE 2.0 Royale Chukka will be released on November 27 through the GREATS webstore for a retail price of $199 USD.

 

 

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.