Just a few weeks ago, British-based brand Grind London debuted its impressive FW16 collection which it titled simply "International." What exactly does this mean? Well in the brand's own words, it meant "representing the wonderful world of travel, the movement of people, attitudes, styles, and ideologies, and the integration of these in creating a multi-national-singular-lifestyle Utopia."
So naturally when it came to represent this collection in a real-world context, the brand had to travel to Tokyo, the closest thing to idealistic metropolis-utopia we have. The result is "NISHI [WEST]," a stunning new editorial that renders the clothing line in the exact context it was intended.
But it's not all in the imagination; Tokyo is a natural fit for the collection. A vast majority of its featured pieces are all wrought from materials sourced from Japan, including the Pima cotton long-sleeve polo shirts, the loopback cotton sweatshirts and pullovers and the denim trousers.
The editorial of course showcases the highlights of the collection, which include (but are in no way limited to) the gorgeous sweatpants printed with Arabic calligraphy and the T-shirts screen-printed with a variety of quirky graphics. But if they aren't quirky enough for your taste, than there's always the abundance of glamor-shots of cars appearing in the campaign imagery to satisfy your taste.
Grind London's FW16 collection is available in select retailers and on the brand's online store.
Have you found yourself in desperate need of FW16 realness? The new line from up-and-coming Korean brand LMC (aka Lost Management Cities) may do just the trick.