While many major fashion houses have been criticized for the lack of diversity on the runway, Gucci is sending a bold message that represents the importance of inclusiveness in fashion. The Italian fashion house released their brand new Pre-Fall 2017 campaign “audition” videos, featuring a cast of entirely black models.

From the models bold afro’s to natural locks, these videos represent a shift in standards of beauty that have often been pushed in mainstream media. While this may come as a surprise to many long-term Gucci followers, it represents the urgent need to tell more complex stories and show that anyone regardless of their background can be apart of the conversation and story in fashion.

Check out the videos below and see how these models get down to funk music and respond to questions about their spirit animal and what soul means to them.

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