[email protected] brought in all walks of streetwear life. From casual shoppers, to fans trying to cop exclusive drops, to many designers, were all in attendance creating a social hub that blurred the lines of streetwear culture and the high-end retail marketplace into one. We partnered up with Barneys for the two-day shopping event that saw the release of 30 exclusive capsule collections from labels like OFF-WHITE, 424, Fear of God, and more.
Guillermo Andrade, head of design and co-founder of store 424 on Fairfax, was one of the many designers in attendance. At 424, he’s producing the freshest urban streetwear in LA. Andrade’s past collections have brought honest topics like police brutality to the forefront of his label, communicated via graphic sweatshirts and the iconic red armbands that have become synonymous with the brand.
At thedrop, 424 released some exclusive products, including a logo denim oversized shirt, a terry hoodie, and a cotton tee all featuring an exclusive “New York” logo. During the event, Guillermo also took part in our “Spirit of DIY” panel that featured designers Greg Lauren, Samuel Ross, and Drew Caldwell.
Highsnobiety’s Jeff Carvalho and Barneys’ Jackie Kim spoke with Guillermo about the importance of being a big brother to aspiring designers, the designers that inspired him, and the parallels between the LA and New York streetwear scene. Watch it above.