Guy Fieri's iconic flame shirt is having a fashion moment, according to Vogue.
After describing the sartorial choice as one of the "least sexy clothes in existence," the magazine points out that the divisive shirt is everywhere.
The shirts Thrasher-esque flame graphic featured on T-shirts and necklaces at Dior Homme Fall/Winter 2018, showed up on jeans at Vetements, and both Prada and SSS World Corp actually sent full-flame shirts down the runway that wouldn't have looked out of place on the TV personality himself.
Rihanna has worn the look, pairing Vetements heels with a floor-length flame fur coat. However, not even that has convinced Vogue editors.
The magazine's Culture Editor Alessandra Codinha said of the trend: “I think if you have to communicate how hot you are by wearing clothes painted with literal flames, you’re not."
Read the full piece here, then let us know what you think of the look.
In other style news, Vetements wants to put your old clothes in Harrods.