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The silhouette was co-created by Han’s creative director Jannik Davidsen for PUMA, and shown during Han’s FW19 “Fairytale Denmark” show. The new Alteration sneaker is part of PUMA’s Co.Creative project, which was explained to us by PUMA’s head of Select, Yassine Saidi, who noted “The idea is creating this platform where we work with people from different fields. Some of them will come and design shoes, some of them will create marketing stories.” Adding further to Saidi’s words, PUMA’s press release notes that “Co.Creative is a platform through which the company works directly with creative trailblazers from the fashion, music and sports industries.”
The sneakers were shown on the runway in bold “Celery-Limelight” and “High Rise–Gray Violet” drop globally on PUMA.com, PUMA stores and retailers on March 21, 2019.
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